Scope: July 2022 Project
Role: UX/UI Designer
Type: Landing page high-fidelity prototype
Tools: Figma, Illustrator
Objective
Create a clickable prototype with animations & explain how we came up with our idea & why people would use this landing page
PROBLEM
Now sushi gained more popularity in the USA. Sushi is one of the most difficult food to make, it's delicate and requires a premium grade ingredients such as raw fish. Not everyone has an access to the ingredients and tools at your local grocery stores
USER RESEARCH SUMMARY
After talked to users, they love to eat sushi, however when they try to make their own sushi at home, they said it's very difficult to make another sushi other than california rolls because they couldn't find some specific ingredients from their local grocery store.In addition, they couldn't totally recreated the taste of sushi when they made it at home. The users wish they could throw a sushi party at home without hustling in the process of shop for ingredients and make the sushi.
PAIN POINTS
1. Delicate ingredients
To make a good sushi, it needs high quality ingredients like raw fish, premium soy sauce,etc.
2. Ingredients and tools accessibility
Not all grocery stores sell ingredients like raw fish,mirin, eel sauce or even tools to make sushi
3. Difficult to make
Sushi making requires years of experiences to perfect the craftsmanship, for people who don't have experience, it could be very difficult
high-fidelity Prototype
UNIQUENESS FEATURES
PROVIDE ALL THE NECESSARY INGREDIENTS AND TOOLS
Sushiez box comes with everything you need whether ingredients, tools or recipes to make sushi at home
READY IN 3 STEPS
Get your sushi making kit in 3 steps! Choose your box, waiting for delivery, and enjoy!
USER PERSONA
