Scope: July 2022 Project
Role: UX/UI Designer
Type: High-fi prototype mobile application for a dog meal plan subscription website
Tools: Figma, Illustrator
Objective
Create a clickable prototype with animations & explain how we came up with our idea & why people would use this app.
PROBLEM
A lot of dog owners have been looking for a better quality, like fresh dog food that help their dogs live long and healthy. However, they don't have a lot of time to prep fresh food for their dogs.
USER RESEARCH SUMMARY
After talked to dog owners, they shared the same pain points about the quality of kibbles that they could get from grocery store. They were basically fast food for dogs but they want their dog to eat healthier but they don't have time to cook food for their dog because they have to go to work. They want a solution to help them provide healthy food for their dogs.
PAIN POINTS
1. Low quality dog food
A lot of kibbles/ dog food were made from low quality meat which is not good for your dog health
2. Food allergies
Food allergies in dog can cause itchy skin, paws, or ears or digestive disturbances such as vomiting or diarrhea. Other more subtle changes can also occur, including hyperactivity, weight loss, lack of energy, and even aggression.
3. No time to cook or shop for gourmet dog foods
Some owner doesn't have time to go shopping quality ingredients from a farmer market and prep dog food from scratch
high-fidelity Prototype
UNIQUENESS FEATURES
QUESTIONAIRES
The set of questionnaires helped customize best selection of quality dog food for the owner to pick from.
SUBSCRIPTION MODEL
There is an option for the user to get a subscription for your dogs' meals. In addition, user can also add more than one dog on your account
USER PERSONA
